Here's the Copywriting Brat's personal formulas to exceptional copywriting. Use it for ads, e-mail campaigns, product description, etc. Hope you find these useful.
Your customers eat by their eyes. Copywriting for restaurants should go beyond the words delicious and yummy. WEAK HEADLINES On average, 8 out of 10 people read headline copy yet only 2 out of 10 read the rest (Copyblogger) LACK OF SOPHISTICATED WORDS 2-3 letter words are likely skipped over almost 75% of the time … Continue reading Copywriting Mistakes that’ll Shut Off Your Restaurant Business . . . SOON
Disclaimer: These quirky creative edits are courtesy of the Internet people. Having dealt with hundreds of brands in the past, I know the pain of creating taglines that actually resonate to people and the product's message. But the following (courtesy of fat-brained Internet people) get me second-thinking how branding should be. From Toblerone to Crayola, … Continue reading When popular brands’ slogans turn brutally honest, you can’t help but laugh