Copywriting Mistakes that’ll Shut Off Your Restaurant Business . . . SOON

copywriting-mistakes

Your customers eat by their eyes. Copywriting for restaurants should go beyond the words delicious and yummy.

WEAK HEADLINES

On average, 8 out of 10 people read headline copy yet only 2 out of 10 read the rest (Copyblogger)

LACK OF SOPHISTICATED WORDS

2-3 letter words are likely skipped over almost 75% of the time but 8 letter words are always fixated upon (Eyethink )

CHARACTER-LESS BRANDING

Your restaurant copies should reflect your overall branding voice. Meaning, even the words should correlate the colours on your menu or the ambiance of your place.

For example, a BBQ restaurant with the manly branding should use masculinity on their copywriting styles.

NOT USING CONTENT  MARKETING

89% of companies using content marketing say it works (Marketing Land)

Content marketing costs 62% less than traditional marketing (Search Engine Journal )

HIRING A CHEAP COPYWRITER

Which turns out to be a costly mistake. Expect a cycle of revision, hair pulling, cursing through the wind and teeth-grinding anger when you see you actually get what you  paid for.

Grab the FREE PDF download of this article here.

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