Your customers eat by their eyes. Copywriting for restaurants should go beyond the words delicious and yummy.
On average, 8 out of 10 people read headline copy yet only 2 out of 10 read the rest (Copyblogger)
LACK OF SOPHISTICATED WORDS
2-3 letter words are likely skipped over almost 75% of the time but 8 letter words are always fixated upon (Eyethink )
Your restaurant copies should reflect your overall branding voice. Meaning, even the words should correlate the colours on your menu or the ambiance of your place.
For example, a BBQ restaurant with the manly branding should use masculinity on their copywriting styles.
NOT USING CONTENT MARKETING
89% of companies using content marketing say it works (Marketing Land)
Content marketing costs 62% less than traditional marketing (Search Engine Journal )
HIRING A CHEAP COPYWRITER
Which turns out to be a costly mistake. Expect a cycle of revision, hair pulling, cursing through the wind and teeth-grinding anger when you see you actually get what you paid for.