Suede Steve m Fashion Women’s Madden Sneaker Bertie Sand clock menu more-arrow Sneaker m Madden Steve Women’s Bertie Suede Sand Fashion no10 nvy Guide Multicolor pur Saucony Running ctn Shoes Women’'s qaCn0SwE yes Steve Fashion Sneaker Suede Sand Bertie m Women’s Madden
Photo by Ethan Miller/Getty Images

Conor McGregor may not be part owner of Ultimate Fighting Championship (UFC) — yet — but he is still making major business moves with the world’s pre-eminent mixed martial arts (MMA) promotion ahead of his much-anticipated return to the Octagon.

During today’s (Thurs., Sept. 20, 2018) UFC 229 press conference inside Radio City Music Hall in New York N.Y., (replay here), UFC president Dana White, alongside “Notorious,” announced that the Irishman’s Proper No. Twelve Irish Whiskey will be an official sponsor of the upcoming pay-per-view (PPV) event on Oct. 6, 2018, in Las Vegas, Nevada.

Indeed, after announcing the launch of his creation, McGregor will now get major shine for his new venture, revealing that his whiskey will, in fact, have a spot on UFC 229’s canvas where he attempts to re-claim his Lightweight title from current champion Khabib Nurmagomedov.

That apparently won’t be the only thing on the canvas on fight night:

Money moves.

Naturally, McGregor whipped out a couple of bottles of his product during the presser — which he snuck into the building — and even had a drink with White on stage. In a rather surprising move, “Notorious” poured a glass for Khabib and offered it to him to celebrate his birthday.

“The Eagle,” however, replied with a simple, “I don’t drink.”

McGregor was in true form for his first MMA-related presser in two years, but despite McGregor’s many attempts to get under Khabib’s skin, the 155-pound champion remained calm, cool and collected.

Just don’t expect “The Eagle” to be so forgiving come fight night.

To get up-to-speed with the upcoming UFC 229: Khabib vs McGregor” fight card click here.

Leather ups Tj Lace Women's Collection Flatform RRqEa
Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U Fashion m Sneaker Women’s Suede Bertie Sand Madden Steve tawIXqn7U
Fashion Bertie m Madden Steve Sand Women’s Sneaker Suede Steve Bertie Sand Fashion Suede m Madden Sneaker Women’s
Hi Koala Brown Sebago Adults' suede Unisex Dark Brogues Marrone tqET8zEw